Have you heard the expression, “The fortune is in the follow-up?” It’s true! Those who follow up with clients sell more! Following up gives your prospect the chance to get answers to their questions and discover what a valuable resource you are. It also builds rapport and trust, which are critical elements to relationship-based salesmanship.
Follow-up allows us to work with a current and very expanding list, keeping them on our radar while keeping us top-of-mind. Stay in the mind of a prospect by providing ongoing value in a consistently persistent way. Here are some ways to show warm dedication to your prospects by mastering the follow-up: