The last 45 days of the year are the most dangerous if you’re in real estate. Many agents make assumptions that people don’t want to buy and/or sell during this time, this thought process is detrimental to your business and puts your business in the “neutral zone”.
Your business is either moving forward or backward, there is NO Neutral. If you are not intentionally moving forward then by default you are moving backward!
Consider this, every day you have a choice, make your commission check for tomorrow or lose your commission check. There is no neutral ground and you can’t make up a day or double up a day, once that opportunity is gone, it’s gone!
If you buy into the mentality that no-one is looking to buy and/or sell in the last 45 days, and you stop working on your business you’ve just lost the first 45 days of the new year. It will take you an additional 45 days to recoup (consider time meeting with client, putting them under contract, etc.). That means you have 9 months of results out of a potential 12 months.
How do you prevent this from happening? Simple, be proactive in the last 45 days, call everyone (in your SOI, PC’s etc.)
If they ask you to call them at the start of the year, put them in an 8X8 this will allow you to stay in flow with them and remain top of mind!
The best way to thrive in this business is to behave as if we are in a downward shifting market. Why? Agents start to get serious and proactive with their leading indicators: prospecting, conversations and appointments which lead to lagging indicators: actives, pendings and closings!
For more info on how to remain top of mind, simply call, text and/or visit my website at www.JoiningTheTeam.com