By now, you know that creating videos is one of the best marketing tools for your business. You can use video for a lot of different ways to set yourself apart from other pros. One of the most effective ways to show that you’re an expert in your area is by producing a community video that lets your buyers see what life is really like in the area. Check out three ways to create community videos.
Showcase a Local Business
Partner with local businesses and let them tell their story. This will give buyers a real sense of what it’s like to visit that restaurant or shop and do business locally.
Pro tip: Choose a business that you love. It will help you create better content.
Rather than showing off your entire city, get hyperlocal and feature very specific neighborhoods. Talk about what makes that community special. This will allow your video to show each characteristic of a community and will enable you to target your buyers more specifically.
Pro tip: Start with the neighborhood you’re most familiar with: your own.
A lifestyle video can be an excellent evergreen video. It will give a “big picture” feel of the community.
Pro tip: Use B-roll from your listing videos and put them in your evergreen video to show the area along with the home.
These are just three ways to create community videos. Use them to set your stage as the local expert in your area. If you’d like to see examples of community videos or discuss how to outline your next community video, I’d love to help. Please reply to this email, send me a text, or call me to set up a meeting.