By now, you should be at least familiar with Instagram. If not, it’s time to get on board because you’re missing out on huge opportunities for your business. Seriously: according to Leadbridge, Instagram gets 10x the engagement that Facebook gets. With over 400 million people using Instagram Stories, adding this asset to your marketing plan will connect you with more consumers and grow your business. Here are four ways that telling a story on Instagram Stories will improve your business.
You can grow your list exponentially with Instagram Stories. When someone views your story, you know exactly who is engaged. You can see which users are currently watching and who has viewed your story. This will make it easy to build your list.
Instagram Stories are meant for viewers to get an inside peek at your business, so do more than show off your listings. Go live at an open house, showcase local businesses, or show an event that you and your team are promoting. This allows viewers to connect with you on a human level, which creates engagement and builds trust.
Use Instagram Stories to provide valuable information like local market updates. Providing value through Instagram Stories increases your engagement and builds relationships with followers and businesses, which all leads to more listing opportunities.
From local coffee shops to restaurants, recording Instagram Stories from popular locations in the area will help set you up as the local expert. It’s another way to connect and build trust with followers. Tagging the business you feature will help you create a dialogue with the business as well; they will tag you back, opening the doors for more followers and more potential business.
With more users engaging with Instagram Stories, it’s your opportunity to create some hype around your brand and earn more business. I would love to hear if you’re using Instagram Stories and how it’s working for your business. If you’re not and would like to learn more, let’s talk. Reply to this email or give me a call.