By now, you should be at least familiar with Instagram. If not, it’s time to get on board because you’re missing out on huge opportunities for your business. Seriously: according to Leadbridge, Instagram gets 10x the engagement that Facebook gets. With over 400 million people using Instagram Stories, adding this asset to your marketing plan will connect you with more consumers and grow your business. Here are four ways that telling a story on Instagram Stories will improve your business.