One of the most common problems I hear when I ask an agent how they feel about their social marketing is, “I’m stuck – I don’t know what content to post and where to post it.” If you’re in the same boat, I want to help. I found a few incredible tips from social marketing guru Katie Lance that will help. As a bonus, check out Katie’s downloadable cheat sheet to help you with your topics.
Use Content You Already Have
Your website is an excellent source of content. Think about the links and information you have for buyers and sellers or specific groups like first-time homebuyers. Each link could be a post.
Think About Themes
When organizing your content calendar, think about a different theme for each day. Motivation Monday, Tuesday Tips, and Throwback Thursday are popular themes for Katie.
Dominate One Platform
When it comes to figuring out which platform to post on, it can be difficult to be consistent on all of them, so Katie recommends you focus on one or two and “go all in.” It’s better to have a strong presence on one platform than inconsistency on all platforms.
I hope these tips help you increase your social presence this summer and fall. Learn more from Katie on what and when to post here. As a bonus, you’ll find a downloadable content grid to help jumpstart your social media dominance.
If you need any help with your social strategy or any other part of your business during this busy time, don’t hesitate to call. I’m here to help you win! Call, text, or reply to this email to set up a time to talk.